Though actually cloningpeople may not be a scientific reality just yet, we do believe that everyone can be transformed into a top performer. In our forthcoming book, “The Star Factor: Discover What Your TopPerformers Do Differently–and Inspire a New Level of Greatness in All” we show how the star performers in an organization can serve as the basis of grassroots change throughout an entire company.
In general, there are two types of approaches to change in an organization: top-down and bottom-up. In the past, organizational development has relied on executives at the top to drive cultural change. In most cases, though, this approach produced disappointing results. Executives may be able to initiate change efforts, but for change to be sustained, each and every individual in an organization must embrace change.
Achieving “Critical Mass”
Even though the change is centrally driven, participants are given a sense of ownership. When enough people perceive the change this way and are functioning in the new mode, comprehensive grassroots change can take place, and the entire organization is rapidly and systematically transformed.
Using recent advances in four areas of research, we have created a four-part model of organizational change:
Dr. William Seidman, CEO and President of Cerebyte, is a recognized expert on management decision-making in high-performing organizations. He is particularly known for understanding the processes required to identify and use expert wisdom in order to inspire organizational performance improvements.